廣告模特兒吸引力與產品類別搭配之廣告效果研究
碩士 === 國立臺灣大學 === 商學研究所 === 90 === Because Ad models are important components of corporations’ advertisements, the main issue of the thesis is to discuss how to use adequate Ad models to match advertisements of different product categories. There are two major parts concluded in this research: 1.Try...
| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2002
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/87757055931426423259 |