An Investigation of the Profitability-based Customer Segmentation
碩士 === 國立臺灣大學 === 商學研究所 === 90 === Customer segmentation is an important issue for firms. With proper segmentation, corporate could make targeting and positioning strategies for each segment. In the past, most customer segmentation theories focused on the whole market and classify all potential cust...
| Main Authors: | , |
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| Format: | Others |
| Language: | en_US |
| Published: |
2002
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| Online Access: | http://ndltd.ncl.edu.tw/handle/21068030550179678352 |