Customers Relationshop Management : Customer Valuation Measurment

碩士 === 國立臺北大學 === 企業管理學系 === 90 === Customer Relationship Management is importance in market competition recently. Measurement of customer valuation depends on defining the customer, estimating the revenue and costs associated with each customer, and combining these elements into an estimated profit...

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Bibliographic Details
Main Authors: Lin Chia Hua, 林佳樺
Other Authors: Dr.Goo, Yeong-Jia
Format: Others
Language:zh-TW
Published: 2002
Online Access:http://ndltd.ncl.edu.tw/handle/89431987508610496007