Behavior of Customer Loyalty in On-line Game
碩士 === 國立清華大學 === 科技管理研究所 === 90 === The study examines the appearance of community to explain behavior of customer loyalty in on-line game. Commitment of community was resulted from the need which players participate in community, inveracity of numbers and circulation of community. Commitment has a...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2002
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| Online Access: | http://ndltd.ncl.edu.tw/handle/94126047952138680830 |