Multiple-case Study for Customer Relationship Management Systems- An Exploratory Research for the Installation Factors, System Functions and Performances
碩士 === 國立中山大學 === 資訊管理學系研究所 === 90 === Nowadays customers have more varieties of similar products from different companies around the world through the Internet. Internet brings customers power but loyalty than before. In order to maintain customers’ loyalty, companies have learned to keep good rela...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2002
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| Online Access: | http://ndltd.ncl.edu.tw/handle/72363421787160641937 |