A study of elementary school students'''' advertising interpretation patterns and family culture:global advertising as an example

碩士 === 國立屏東師範學院 === 國民教育研究所 === 90 === The aim of this study was to understand the advertising interpretation patterns of four elementary school students with different family background for global advertising on TV, to explore their family culture in watching TV and learning resources, and to analy...

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Bibliographic Details
Main Authors: Chiao -Yen Chen, 陳巧燕
Other Authors: Hui-Lan Wang
Format: Others
Language:zh-TW
Published: 2002
Online Access:http://ndltd.ncl.edu.tw/handle/06530003330023391697