The Strategy of Retailers against Price Destruction
碩士 === 國立高雄第一科技大學 === 行銷與流通管理所 === 90 === This research studies the strategy of retailers in a price destruction situation. The recent economic recession has given rise to much severe competition, compelling retailers to drop sales price in order to attract consumers to return and consequently, t...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2002
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| Online Access: | http://ndltd.ncl.edu.tw/handle/42653281914541446143 |