The Impacts of Consumer Involvement and Consequences of Human-Computer Interaction on Attitude toward the Web Ad (Aad) in the Hypermedia Computer Mediated Environments (HCMEs)
碩士 === 國立高雄第一科技大學 === 行銷與流通管理所 === 90 === Facing the fast growing use of the World Wide Web, researchers urged the needs of thorough, theoretical, and empirical understanding of consumers’ response toward web advertising. The new characteristics of the hypermedia computer-mediated environments (HC...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2002
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| Online Access: | http://ndltd.ncl.edu.tw/handle/73654498458990840914 |