Applying Fuzzy Theory on Customer Value Position
碩士 === 國立高雄第一科技大學 === 行銷與流通管理所 === 90 === Customer value itself contains utility, worth, benefits and quality concepts. They always are fuzzy concepts and affected by different situations, so it not easy to make it concrete and measure accurately. Therefore, this study combine fuzzy theory and infor...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2002
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| Online Access: | http://ndltd.ncl.edu.tw/handle/96063680763169928340 |