Hierarchy of effects model of E-mail Advertisement accepting intention

Hierarchy of effects model of E-mail Advertisement accepting intention

碩士 === 國立高雄第一科技大學 === 資訊管理所 === 90 === This study aim to investigate factors affects “E-mail Advertisement accepting intention” and construct “advertisement hierarchy of effects” model. First, this study surveyed 25 consumers who have ever to receive E-mail advertisement. We use opening coding to an...

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Bibliographic Details
Main Authors:	HUNG-JUI HSIEH, 謝鴻瑞
Other Authors:	Chao-Min Chiu
Format:	Others
Language:	zh-TW
Published:	2002
Online Access:	http://ndltd.ncl.edu.tw/handle/53334529549633473776

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