Hierarchy of effects model of E-mail Advertisement accepting intention
碩士 === 國立高雄第一科技大學 === 資訊管理所 === 90 === This study aim to investigate factors affects “E-mail Advertisement accepting intention” and construct “advertisement hierarchy of effects” model. First, this study surveyed 25 consumers who have ever to receive E-mail advertisement. We use opening coding to an...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2002
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| Online Access: | http://ndltd.ncl.edu.tw/handle/53334529549633473776 |