A Study of Relationship Between Risk Perception of Insurance Product, Personality Trait and Insuring Intensity----A Case of Kidnap-Ranson Insurance----
碩士 === 國立高雄第一科技大學 === 風險管理與保險所 === 90 === The main idea of this article is to evaluate the influence of different type of consumers and their personalities trait. Investigating the consumers’ risk perception for insuring kidnap-ranson insurance and how it affects the intensity of consumers upon the...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2002
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| Online Access: | http://ndltd.ncl.edu.tw/handle/79547713864291445359 |