The mechanism study of Customer Relationship Management-Experimental design

碩士 === 國立東華大學 === 企業管理學系 === 90 === Title:The mechanism study of Customer Relationship Management -Experimental design Author:Li-Chen Wu Abstract: The main purpose of this study is to analyze the execution of customer relationship management (CRM), and the critical factors of CRM benefit. The import...

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Bibliographic Details
Main Authors: Lih-Jen Wu, 吳麗真
Other Authors: Chia-Wu Lin
Format: Others
Language:zh-TW
Published: 2002
Online Access:http://ndltd.ncl.edu.tw/handle/92578313039442275994