| Summary: | 碩士 === 國立交通大學 === 高階主管管理學程碩士班 === 90 === This thesis presents a study on the “S” company that transformed into a new IDM and encountered enormous challenges with this change as well as the severe competition from domestic and overseas rivals. The presence of a fab is not an asset but a heaven burden during recession of global semiconductor industry. Moreover, how to utilize the experienced design staff and find a way to the solution of this dilemma becomes a critical lesson. Value innovation within the company is taking shape and new competitive strategies are forming. New product innovations by taking on 3C(Computing, Consuming & Communication) markets is the future goal while strengthening current existing productsis still essential. In addition, new business model that consists of innovation of new services to international IDM, fabless and system companies for long-term collaboration is attempted. This model is thought to be unique and maybe one of the kind in Taiwan semiconductor industry.
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