Effects of Consumer''''''''s Product Knowledge and Extrinsic Cues on Internet Purchasing
碩士 === 國立交通大學 === 管理科學系 === 90 === Under changeable circumstance of E-Commerce, the most important thing for the on-line B2C company is to know well about the consumer behavior of on-line shopping. For the purpose to earn profit and run business continually, administrators should launch appropriate...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2002
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/55224551980812704192 |