The applied empirical research of integrated marketing communication - Five hundred A Broadband Plan of Chunghwa Telecom as an example
碩士 === 國立交通大學 === 經營管理研究所 === 90 === Integrated Marketing Communication (IMC) provides customers and potential customers with a clear and consistent image to exert the communication more efficiently by the integration of synergy and spur the revolutionary change of marketing concept and way which is...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2002
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/34177191759996261134 |