The Crisis Situation and Crisis Communication Strategies —A Case Study of Two Crises of SINA.com, Taiwan branch
碩士 === 國立交通大學 === 傳播所 === 90 === Crisis communication strategies influence business image in the course of crisis as the growth of unpredictable environment recently. The good strategy reduces the stress of reactions. In contrariwise, the bad strategy enhances burning of crisis. The research method...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2002
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| Online Access: | http://ndltd.ncl.edu.tw/handle/21341989222290784394 |