A Study of the Relationship between Computer-Mediated Communication and Customer Relationship Management: The Mobile Phone Industry in Taiwan
碩士 === 國立交通大學 === 傳播所 === 90 === This study adopts computer-mediated communication theories to examine the major strategies and communication channels used by the mobile phone industry to understand how this industry maintains a good relationship with its customers. Twelve intensive inter...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2002
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| Online Access: | http://ndltd.ncl.edu.tw/handle/50247942716164856449 |