The Effect of Product Knowledge and Product Involvement on the Buying Decision Process -the Case of the Fitness Club Member Card
碩士 === 國立體育學院 === 體育研究所 === 90 === We Taiwanese in the 21st centry have the advanced concept of recreation. When the consumers change their attitudes toward the concept of health,sales need to be aware of the change.This way, they can decide the most defensive and offensive marketing strategy based...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2002
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| Online Access: | http://ndltd.ncl.edu.tw/handle/dg2k4e |