Analysis of Consumers'' Choice between Virtual and Physical Channels: Perceived Risk and Information Acquisition Costs Perspectives
碩士 === 國立暨南國際大學 === 國際企業學系 === 90 === As the development of E-Commerce becoming mature, “purchasing via the Internet” is one of the most rapidly growing forms of shopping with sales growth rates that outpace buying through traditional retailing. Thus the virtual retail channel is getting more and mo...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2002
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| Online Access: | http://ndltd.ncl.edu.tw/handle/28983287413350601582 |