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碩士 === 國立成功大學 === 國際企業研究所碩博士班 === 90 === Lately, competition is fierce in every industry. In order to attract consumers to purchase products, firms develop their private brands. As the foreign big discount stores come to Taiwan, the firms are more aggressive to develop the private brands. Nowadays,...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2002
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| Online Access: | http://ndltd.ncl.edu.tw/handle/gxn48a |