The Effects of Product Categories and Advertising Appeals on the Advertising Hierarchy of Effects: A Case on Banner Advertising
碩士 === 國立成功大學 === 企業管理學系碩博士班 === 90 === Internet has become a popular medium that not only has already affected our daily life, but also changed the ways marketers promote their products. The development of the Internet has facilitated the growth of electronic commerce, which provides consumers wit...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2002
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| Online Access: | http://ndltd.ncl.edu.tw/handle/53782j |