Consumer Response to Advertising:The Interrelationships Among Emotions, Cognition, Attitude, and Persuasion – Moderating Effects of Product Categories
碩士 === 國立成功大學 === 企業管理學系碩博士班 === 90 === As the use of media technology became more popular, marketing managers have become increasingly concerned about the communication effects of their commercial stimuli. Therefore, much attention has been devoted to how advertisements take their effects in changi...
| Main Authors: | , |
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| Format: | Others |
| Language: | en_US |
| Online Access: | http://ndltd.ncl.edu.tw/handle/w62ets |