The application of Real Option on investment decisions making─The case of On-Line Software

碩士 === 國立中興大學 === 企業管理學系研究所 === 90 === Abstract This paper adopts real options approach to evaluate the pc-games acting as agent investment project in on-line games business. We employ the binomial options pricing model (BOPM) to examine on-line pc-games investment project and compare...

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Bibliographic Details
Main Authors: wang chung-zen, 王重仁
Other Authors: 洪茂蔚
Format: Others
Language:zh-TW
Published: 2002
Online Access:http://ndltd.ncl.edu.tw/handle/37489284294141051302