An exploration on channel policies: when taking promotion into consideration
碩士 === 國立政治大學 === 經營管理碩士學程 === 90 === Different industries have their preferred norms for arranging their distribution channels; one may sell products through exclusive channel partners, while another sells products through multiple channel partners. When addressing channel arrangement is...
Main Authors: | , |
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Other Authors: | |
Format: | Others |
Language: | en_US |
Published: |
2002
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Online Access: | http://ndltd.ncl.edu.tw/handle/18779871169517193545 |