An exploration on channel policies: when taking promotion into consideration

碩士 === 國立政治大學 === 經營管理碩士學程 === 90 === Different industries have their preferred norms for arranging their distribution channels; one may sell products through exclusive channel partners, while another sells products through multiple channel partners. When addressing channel arrangement is...

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Bibliographic Details
Main Authors: Lai, Rung- Chun, 賴榮春
Other Authors: Wei-jen, Wen
Format: Others
Language:en_US
Published: 2002
Online Access:http://ndltd.ncl.edu.tw/handle/18779871169517193545