訊息正反性,品牌忠誠與企業回應策略對消費者的影響-公共報導v.s網路轉寄訊息
碩士 === 國立政治大學 === 科技管理研究所 === 91 === The Internet rumor usually makes a huge damage to the company so that we have an interest in comparing influence between the publicity and Internet rumor, and which kind of strategy will be more effective in handling the rumor. We will study the consum...
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| Format: | Others |
| Language: | zh-TW |
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2003
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| Online Access: | http://ndltd.ncl.edu.tw/handle/33843185749068972109 |