The Application of Balanced Scorecards in Analyzing the Crucial Factors That Lead to Gamania''''s Success and Its Evaluation System of Management Performance

碩士 === 銘傳大學 === 傳播管理研究所碩士在職專班 === 90 === Abstract Computer entertainment software is seen as part of the amusement business. Therefore, just like videotapes, it’s a commodity that requires freshness and fashion. Considering its short life span, manufacturers have to psych themselves up fo...

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Bibliographic Details
Main Author: 劉俐君
Other Authors: 徐 言
Format: Others
Language:zh-TW
Published: 2002
Online Access:http://ndltd.ncl.edu.tw/handle/83685673260589517784