In View of the Relationship Marketing here below is the Research for Finding the Factors Affecting Customer’s Future Intension－For Credit Card as Example.
碩士 === 輔仁大學 === 管理學研究所 === 90 === In the traditional concept, active marketing strategies were emphasis on advertisement and promotion to increase sales. But it ignores the profit that come from customers satisfy and repurchasing. In recent years, marketing concept in each industrial was much import...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2002
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| Online Access: | http://ndltd.ncl.edu.tw/handle/57336893796386104585 |