A Study of the Relationship Among Consumer Characteristics, Product Categories and Store Brand Purchase
碩士 === 逢甲大學 === 企業管理所 === 90 === In recent years, there has been a strong increase of retailers’ interest in store brands or private label brands. The motivation has been the growing acceptance of store brands by consumers. The purpose of this research is to examine whether store brand shoppers and...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2002
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| Online Access: | http://ndltd.ncl.edu.tw/handle/68e3r2 |