A Study on the Relationship between Marketing Channel Strategy and Performances for Taiwanese Enterprises in the Mainland China Market─A case of Taiwan Vehicle Industry
碩士 === 朝陽科技大學 === 企業管理系碩士班 === 90 === Abstract Due to global market competition, Most of Taiwan’s vehicle enterprises enthusiastically invest in China. In the recent years, Mainland China has great domestic demands that need to set up marketing channel and extend to domestic marketing. Therefore,...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2002
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| Online Access: | http://ndltd.ncl.edu.tw/handle/37291133516381635577 |