Relationships among Image Strategy,Brand Equity and Customer Lifetime Value-An Empirical Study on Coffee Chain Stores Type
碩士 === 中原大學 === 企業管理研究所 === 90 === ABSTRACT Recognizing continuous good corporate image lead to high brand equity,many companies today are aiming for image strategy,brand equity and convert first-time customer into repeat customer. Base on the literature review and empirical observation,the purpos...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2002
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| Online Access: | http://ndltd.ncl.edu.tw/handle/66076616134061948836 |