An Empirical Study on Dominance，Type and Performance of Marketing Channel－Taiwanese Firms in The Supply Chain of Machine Tools Industry Between Taiwan Strait
碩士 === 中原大學 === 企業管理研究所 === 90 === The major subject of this thesis is focused on the relationships between marketing channel dominance and marketing channel. Base on the literature review and empirical observations,the types of Marketing channel are divided into two types–”autonomous- channel”...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2002
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| Online Access: | http://ndltd.ncl.edu.tw/handle/82535536444326795302 |