The Model Building of Perceived Service Quality-- The Empirical study on LISREL Analysis
碩士 === 中原大學 === 企業管理研究所 === 90 === Service quality is the key factor for gaining competitive advantage for modern companies. Since the SERVQUAL scale was developed by Parasuraman, Zeithaml and Berry（1985, 1988）, the construct and measure of conceptual model of perceived service quality have become t...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2002
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| Online Access: | http://ndltd.ncl.edu.tw/handle/35767070418760264983 |