The Impact of Brand Equity, Product Attribute and Perceived Risk on Brand Decision and Choice：An Empirical Study of Notebook
碩士 === 長榮管理學院 === 經營管理研究所 === 90 === The Impact of brand Equity, Product Attribute and Perceived Risk on Brand Decision and Choice：An Empirical Study of Notebook Abstract Marketers have worked harder on promoting concepts of perceived risk, brand equity, and product attribute...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2002
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| Online Access: | http://ndltd.ncl.edu.tw/handle/33303821658724885328 |