The influence of host country characteristics and business strategy on branding strategy and international marketing performance.
碩士 === 真理大學 === 管理科學研究所 === 90 === This study investigate the influence of host country characteristics and business strategy on branding strategy and international marketing performance .Base on members of Brand International Promotion Association, firms of Symbol of Excellence Award from 1992 to 2...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2002
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| Online Access: | http://ndltd.ncl.edu.tw/handle/06527638122617721238 |