Mining Transaction-Trigger Events and Consumption Patterns

碩士 === 國立雲林科技大學 === 資訊管理系碩士班 === 89 === Marketing evolves increasingly from production era into relationship marketing nowadays. Enterprises emphasis on customer-oriented and uses allover customer relationship management strategies to retain the profitable customers, then establish the close relatio...

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Bibliographic Details
Main Authors: Yun-Pei Hu, 胡運沛
Other Authors: Chung-Chain Hsu
Format: Others
Language:zh-TW
Published: 2001
Online Access:http://ndltd.ncl.edu.tw/handle/72040533243074213848