市場導向、關係管理對新產品開發能力與新產品開發績效之影響
碩士 === 國立雲林科技大學 === 企業管理系碩士班 === 89 === ABSTRACT In the keen competition global market, new product development (NPD) is a weapon to capture a firm’s competitive advantage. However, a firm’s NPD is a basis of customers needs and preferences and competitor’s actions. Thus, how to generatio...
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| Format: | Others |
| Language: | zh-TW |
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2001
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| Online Access: | http://ndltd.ncl.edu.tw/handle/04912974865518349402 |