A Study of CRM Applications in Mobile Phone Service
碩士 === 淡江大學 === 資訊管理學系 === 89 === According to Don Peppers, Martha Rogers, and Bob Dorf’s saying in HBR, one-to-one marketing is also called CRM, means being willing able to change the company’s behavior toward an individual customer based on what the customer tells that company and what else the co...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2001
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| Online Access: | http://ndltd.ncl.edu.tw/handle/15473247087776260279 |