The Study Of New Products Marketing Strategy — Panasonic For Example

碩士 === 國立臺北科技大學 === 商業自動化與管理研究所 === 89 === Since the liberalisation of the domestic telecommunications market in 1997, the mobile handset market has been the center of fierce competition. The level of competition is well illustrated by the exponential growth rate of the competing companies and the i...

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Bibliographic Details
Main Author: 嚴偉誠
Other Authors: 陳銘崑
Format: Others
Language:zh-TW
Published: 2001
Online Access:http://ndltd.ncl.edu.tw/handle/48779239923613627809