Relational Benefits in Services Taxonomy
碩士 === 東海大學 === 企業管理學系碩士班 === 89 === Summary of thesis： This research is primarily based on two papers, there are “Development of a Taxonomy of Services to Gain Strategic Marketing Insights” written by Bowen ,John in 1990 and “Relational Benefits in Services Industries：The Customer’s...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2001
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/00390608267232241818 |