A Study of Metaphor and Denotation Brand Symbol to Fashion Magazine Consumers’ Brand Recognition and Memory in Fashion Graphic Advertisement
碩士 === 實踐大學 === 服裝設計研究所 === 89 === The most important feature of modern advertising is visual image marginalizing verbal description. In other word, visual image almost takes place of verbal description in the transmission of advertising message. The aim of this study is to find out the l...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2001
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| Online Access: | http://ndltd.ncl.edu.tw/handle/56746932158481541697 |