The Study of Application in Marketing Mix of Bancassurance
碩士 === 靜宜大學 === 企業管理學系 === 89 === Under the impact of the variation of the business environment, such as the financial changes and the reduction of traditional profits of banks, many banks are positively searching new opportunities to increase profits. Here are four reasons why banks involve insuran...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2001
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| Online Access: | http://ndltd.ncl.edu.tw/handle/50911978026590041207 |