The advertising effectiveness of the tour leader
碩士 === 中國文化大學 === 觀光事業研究所 === 89 === Previous studies use celebrity, expert, company president, and consumer as en-dorser; few empirical studies have examined how the first-line service providers have evolved in relation to the changing intention of consumer’s purchasing. In many Asian countries, su...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2001
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| Online Access: | http://ndltd.ncl.edu.tw/handle/75933444333369009083 |