On the Relationship between Objective, Strategy, and Effectiveness of Internet Advertising Providers - An Empirical Investigation in Taiwan
碩士 === 中國文化大學 === 資訊管理研究所 === 89 === This study takes stance on Internet advertising providers developing a model to ex-plore the relationship between Internet advertising objective, strategy, and effectiveness. The data of study is based on 98 effective questionnaires completed by Intern...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2001
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| Online Access: | http://ndltd.ncl.edu.tw/handle/71652056147315219502 |