Transforming from Multi-Level Channel to Direct Channel：An Exploratory Research of Consumer Product Manufacturers
碩士 === 國立臺灣科技大學 === 管理研究所 === 89 === Having had many vital marketing competitions during the past years, it is necessary to develop profitable special strategies not only to maintain the firm marketing quota records but to create more profitable quotas .Hence ,marketing channel management has been p...
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| Format: | Others |
| Language: | zh-TW |
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2001
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| Online Access: | http://ndltd.ncl.edu.tw/handle/10827296669486303710 |