A Comparative Study of Conjoint Analysis and Direct Scaled Measurement: The Preference of The Customers to Product Attributes of PDA
碩士 === 國立臺灣科技大學 === 企業管理系 === 89 === The characteristic of shortened product life cycle makes new product development as a critical factor in a severe competitive market. The product attributes are analysized to create product attribute project to produce creative products. Direct scaled measurement...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2001
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| Online Access: | http://ndltd.ncl.edu.tw/handle/33499209014886826175 |