The Impacts of the Internet Channel on Manufacturers’ Product and Channel Strategies
碩士 === 國立臺灣大學 === 商學研究所 === 89 === This paper intends to explore two effects of the Internet channel on firm’s product and channel strategies: First, the Internet allows firms to transmit digital product attributes to online consumers efficiently, which cannot be achieved through conventional channe...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2001
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| Online Access: | http://ndltd.ncl.edu.tw/handle/07095937626134978786 |