The study of marketing of PB in Taiwan hypermarket and warehouse
碩士 === 國立臺北大學 === 企業管理學系 === 89 === Abstract The hypermarket and warehouse provide products of low price and diversification to meet consumers’ demand of one shop. But in this competitive circumstances , the hypermarket and warehouse exploit private brand(PB) to face consumers’need. This...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2001
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| Online Access: | http://ndltd.ncl.edu.tw/handle/15012718006167419599 |