Using BI technique to find potential customers
碩士 === 國立臺北大學 === 企業管理學系 === 89 === The wrong position and indefinite of target customer selecting is the main reason of decreasing response of marketing campaigns. In this thesis, I tried to build up a valid framework of potential customer selecting and a business intelligence of domain customer at...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2001
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| Online Access: | http://ndltd.ncl.edu.tw/handle/17614726457122869916 |