A Study of Consumer Behavior on Recreational Sports Participation of the Undergraduates in Taipei City

碩士 === 國立臺灣師範大學 === 運動休閒與管理研究所 === 89 === The purpose of this study was to investigate the relationship among participation of recreational sports, consumer behavior and life-style of the undergraduates in Taipei city. The objects of this study were1,137 undergraduates and the instruments administer...

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Bibliographic Details
Main Authors: Liang, I-Chieh, 梁伊傑
Other Authors: Chang, Shao-His
Format: Others
Language:zh-TW
Published: 2001
Online Access:http://ndltd.ncl.edu.tw/handle/06522382396261508410